Weekly: Updated ALL Posts Lists for SE
July 03rd 2009
What It Means for Pharma Marketers
This article presents a case for the drug industry to adopt a patient-centric model in which pharma companies can develop unique expertise in decoding the behavior, needs, motivations of empowered patients and then use this knowledge as the basis for helping healthcare professionals and payers to put into place programs that achieve better patient outcomes.
Microsoft and Viagra maker Phizer have teamed up to sue Viagra spammers. Here's how the blogs have reacted ...
A Hard Thing To Fix: it was announced yesterday that Microsoft and Pfizer will become partners to slow down the Viagra spam that MSN users receive. You may have enjoyed having these email sales in your email inbox-if not Viagra, maybe you've seen "v 1ag ra," etc. Apparently, Pfizer wants a piece of the action because they are getting all the blame for filling-up the users inboxes. Unfortunately, the action is only going to be taken on the MSN Hotmail service, but any reduction in spam, even if I don't get to have some myself, is a win.
Microsoft and Pfizer Penetrate Viagra Spam Ring, Get Hard Evidence: ISP giant Microsoft, and pharmaceutical giant Pfizer, have (finally!) teamed up to deliver a one-two punch to those legion of Viagra spammers who are the scourge of the Internet.
Aunty has been saying for ages that Pfizer needed to get involved, as in addition to the anti-spamming laws available these days, Pfizer has good old trademark infringement law - not to mention all of the various laws regulating and protecting legitimate pharmaceuticals - laws which are powerful, well-established, and, perhaps most importantly, well-understood by the judges (compared to that new-fangled Internet thing).
Affiliates, Spam, and the Little Blue Pill: These suits are going after the companies themselves that peddle the Little Blue Pill knock-offs, and they are also going after "the spammers advertising for those Web sites" aka pharmaceutical affiliates.
Similar to the bloggers, Good Morning Silicon Valley uses a lot of double entendre in their article on the subject:
"Depositions lasting more than four hours, though rare, require immediate medical attention"
"And they're not going about this half-cocked. Hardened by the constant friction, the companies have pushed ahead with a total of 17 lawsuits against two online pharmacies..."
"While it's nice to see Microsoft and Pfizer stiffening their resolve against the outfits promoting and selling Viagra knock-offs, penetrating the offenders' defenses will be difficult."
"Clearly, Microsoft and Pfizer have a long, hard battle ahead of them."
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